Emil Kara

View Original

TUMI FLAGSHIP STORE, RODEO DRIVE, BEVERLY HILLS

The life of a person involved with retail interior photography is rich with possible targets. Now back in Southern California, I was able to stop at another boutique to capture amazing images of another stunning shop on the famous Rodeo Drive. TUMI is an international 37-year-old suitcase company offering an assortment of high-end luggage. This Flagship boutique is located on Rodeo Drive in Beverly Hills, the fashion and trend-lover’s paradise. Rodeo Drive has flagship locations for some of the most prestigious brands and is also a home of the single most expensive store in the world, Bijan. I’ll hopefully get to take photos of Bijan in the near future.

The 2,000 sq. ft. location marks the debut of a modern new store design with its white metal exterior and glass band LED illumination. The 18 ft. high ceilings with skylights create a luminous and spacious environment that is conducive to travel accessories.

While my previous boutique shoot featured an elegantly simple design, TUMI is strikingly the opposite approach. This multilevel establishment offers towering space to showcase the assortment of top-of-the-line travel gear. I would imagine that even in a place that carries the most exclusive brands of luggage, there aren’t that many different styles of bags – a point that begs for more daring design in the store to offer shoppers a unique experience.

TUMI’s footprint is expansive and grand; the high ceilings are topped by creative molding and architecture. The lighting was one again such that shooting the interior scenes was nearly effortless. What I tried to reveal in the photographs was a shop that went to literally great lengths to provide the perfect backdrop for the expensive baggage on display. I’d say the designers met their mark.

Interior design photographers relish the chance to target spaces that are exciting and different. TUMI is one place where the design offers a professional photographer a wealth of options when shooting the scene.